Bar-B-Cutie SmokeHouse Opening in Pharr, Texas

New BBQ franchise location adds more seats, draft beers and views

Bar-B-Cutie SmokeHouse announced today that another location will open in the Rio Grande Valley Summer 2016. The Pharr, TX location will offer seating for 150+ guests, draft beers, and allow guests views of the smokers, kitchen and recipe ingredients.

Bar-B-Cutie SmokeHouse made its Texas debut in McAllen, TX in 2011 and announced last June that 4 more Texas locations will be opened in San Antonio with others to follow in Houston and Austin. The Pharr, TX location has emerged since the San Antonio announcement.

“Pharr Bar-B-Cutie SmokeHouse restaurant is sort of a ‘Field of Dreams’. We’ve been training staff for this location for a few years now without even knowing exactly where the building would eventually be located. Our patience has paid off, and our ‘Pharr dream’ will soon become a reality,” remarks Orlie Ochoa, McAllen, TX Bar-B-Cutie SmokeHouse owner. The Pharr restaurant will be located in the development at the corner of South Jackson Road and West Kelly Avenue near At Home and Costco.

Constructing from the ground up allows us to be strategic in every aspect of the architecture including:

  • Kitchen engineered to maximize efficiency in labor and equipment layout
  • Drive-thru lane customized to give customers easy in and out access
  • Interior and exterior that showcase local products and ingredient transparency
  • Draft beers, craft spirits and regional drinks bar area

Menu; low-labor model; multiple revenue streams including: dine-in, take-out, catering, bar, and drive-thru; commitment to community; and family atmosphere/local-feel are reasons cited for increased interest in the concept. “Over half-a-century of success separates us from other brands. From our menu items to guest relations, firing at 100% on all cylinders every day is our goal,” states Brett McFarland, COO Bar-B-Cutie Franchise Systems.

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About Bar-B-Cutie SmokeHouse: Bar-B-Cutie SmokeHouse is a 65-year-old fast-casual barbecue restaurant and catering company that is currently growing through U.S. Franchising. Bar-B-Cutie is famous for smoking its signature meats using local wood as well as offering a host of southern sides and desserts. The model has five revenue streams: Dine-In, Take-Out, Bar, Drive-thru, and Catering. For more information visit