Pent-up Demand for Barbecue Fuels Growth of Bar-B-Cutie BBQ Franchise

New SmokeHouse franchise model offers investors lower operating costs and higher potential income

Drive down any bustling commercial street, and you’ll spot burger, chicken and pizza restaurants as far as the eye can see and few, if any, barbecue restaurants. There are just 2,000 BBQ restaurants serving the entire U.S. population, according to Technomic, making barbecue one of the most underserved popular American foods.

Because of the lack of competition, a BBQ restaurant can be a wise investment for anyone wanting to own a food franchise. Bar-B-Cutie SmokeHouse stands out from the competition because it brings all of America’s favorite barbecue styles under one roof. We boast an efficient business model that features lower food and labor costs than the typical fast-casual restaurant, and our simple a la carte menu results in a higher average per-customer ticket price and potentially higher margins.

close-up photograph of barbecue chicken wings, ranch, and rosemary sprigs

Bar-B-Cutie has mastered the art of making mouthwatering, mesquite-smoked barbecue. We have also perfected our operations model. We know what it takes to run a successful BBQ business long-term, and our new Bar-B-Cutie SmokeHouse concept is a low-entry and potentially profitable franchise poised to meet the pent-up demand for high quality barbecue. Our newest locations are thriving and attracting new fans in droves.

“Barbecue has been good to us, and I’m proud that we’ve been able to do well enough to give other folks the opportunity to live the American dream as we’ve lived it,” says Ronnie McFarland, CEO of Bar-B-Cutie. “It’s something that we love doing, and to be able to share that with someone else through a franchise model is exciting. We want to keep growing, but we want to grow in a good way. After all these years, I still love this business, and I’m excited to meet new people who share that same passion.”

Our simple menu results in higher average sales per customer

For the first time in U.S. history, Americans are spending more food dollars at restaurants than grocery stores. They are also eating more meat, with only 3% of Americans saying they follow a strict vegetarian or vegan diet, according to recent data from Pew Research Center. The average American now eats roughly 193 pounds of beef, pork and/or chicken a year (or more than 3.7 pounds a week), up from roughly 184 pounds in 2012.

Because we offer a wide variety of barbecue and different cuts of meat, a Bar-B-Cutie BBQ franchise quickly becomes a favorite for barbecue fans nationwide, whether they are getting barbecue and a couple of sides to go on a busy work and school night or dining in with family and friends on a weekend. Barbecue is also popular year round — during the dog days of summer or cooler football season.

A graph: BBQ is a market with low competition. There are 54K mexican restaurants, 50k Burger restaurants, and only 2K BBQ restaurants

Barbecue stands out from the usual fast-casual and QSR crowd that is oversaturated with burgers, chicken and pizza. The average American moves 11 times in their lifetime, and they take their regional taste buds with them. The new Bar-B-Cutie SmokeHouse restaurant franchise offers the most popular regional barbecue styles — brisket, pork, chicken and even sausage, as well as a variety of sauces — all under one roof. Our catering services are also popular for casual parties and cookouts and provide an additional revenue stream.

Ready to bring this hot barbecue franchise to your community?

Ready to learn more about Bar-B-Cutie SmokeHouse franchise opportunities? You can stay up to date with the latest Bar-B-Cutie SmokeHouse news on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.